Bright Colors, Simple Images, Bold Message – Menu Board Considerations
Menu boards are one of the best selling advertising tools for the food service industry. I’m not sure why. When you see it, the first thing you want to do is check out the menu board. But why is that? There are many reasons that the menu boards are so popular and effective.
Digital signage (which is also a fancy way of saying computer screens up on walls displaying various content) has become big business in the modern world of restaurants. It’s not surprising when you realize that digital menu boards offer customers an attractive, easy-to-read way to preview menu items, offers, prices and more. The convenience and ease of use also make it popular with restaurants, hotels, cruise lines and more. Not to mention how much faster and easier changing the information on these screens can be done, making it a necessity for restaurant businesses everywhere.
Menu boards used for advertising are typically made of high-gloss, durable vinyl materials that allow them to resist scratching and fading. In addition, they have bright colors that catch the attention of customers, allowing them to read the message on the screens more readily than if they were printed in darker, monotone colors. Bright colors also allow the message to be more easily seen in natural light, reducing costs for printing and creating better-looking ads. Finally, since the boards are installed on the wall and not hung on a traditional paper stand, the image and message are less likely to disappear under a table lamp or a light, helping the message stay intact and clear.
Menu boards for advertising can be designed to meet a wide variety of different advertising needs. For example, some restaurants have digital menu boards that promote special events, discounts, promotions, games, new menu items and menu planning information. Some have full-color artwork featuring images of local landmarks, sports teams, wildlife and more. Other establishments have digital signage screens that display the most-visited attractions, upcoming concerts and more, along with coupons and helpful information about what to do after hours, during vacation and after hours.
Restaurants often use digital menu boards to display restaurant specials, such as specialties and signature meals, along with promotional deals, such as coupons for takeout. Restaurants that serve lunch and dinner can have boards that feature the most popular meal times and entrees, along with any specials and promotions they offer. Digital content management systems (CMS) allow restaurant owners to control the content on the screens by managing individual menus, promotional boards and customer interaction through the use of touch screens and software programs.
Menu boards for advertising are a vital part of any restaurant, concessions, catering or event business. Menu boards not only help entertain guests, they also attract attention and help promote specials and special menus. Bright colors, simple images and bold messages help to attract attention to these versatile boards. These highly visible displays can be used in addition to advertising banners and signboards to help restaurants attract guests and increase sales. A well-designed and properly placed digital menu board makes an impression on customers that lasts, helping to build a successful dining establishment.